Small Business Acceleration by Pamela Wigglesworth

Author:Pamela Wigglesworth [Wigglesworth, Pamela]
Language: eng
Format: epub
ISBN: 9781483540658
Published: 2014-03-15T00:00:00+00:00

Fig. 3.7 Don’t spam. Invite people to opt-in to your newsletter with an opt-in box.

As for subscribers, I can’t emphasize enough the importance of building an email list through opt-ins versus sending blasts to random individuals, many of whom do not desire to receive your emails. Take the time to build your email list organically, make sure you produce great content that provides value to your readers, track every aspect of your campaign, and you will have a profitable email list in no time. And while this may sound easy, it does take time.

It doesn’t matter how effective your campaign is if you only have 50 subscribers. Similarly, it’s irrelevant how many subscribers you have if no one opens your emails. Every aspect of email marketing requires continuous growth and a drive for perfection, but with a little bit of smart thinking, testing, and tracking, setting up a profitable email campaign is something every online marketer can (and should) do.

In the next chapter, I will talk about public relations and how you can use one of the oldest methods in the world to generate awareness surrounding your brand, product, or service.

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